For us at BTBverse, creators are artists. They are the ones who best manage to turn our everyday social media apps, which we consume obsessively, into art tools entertaining and educating billions of people. And yet, for many creators, a sustainable, full-time career remains financially elusive. We believe this is because of a grand misallocation of funds

The global e-commerce market is expected to cross $4 trillion in 2023, growing 8%-20%+, depending on geography and vertical. E-com brands typically spend 15%-20% of their revenue on marketing, with an increasing trend. That is ~$800 billion spend on online marketing every year, not including offline marketing.

This money is used by brands aiming to reach people within their target community. Most of these people follow creators within that community. However, a significant portion of marketing funds ends up with large ad platforms that have no direct connection to the community. Our goal is to change that.

We are working towards a commerce model, in which communities are at the forefront of the industry. We envision a world where long-term, authentic collaborations between brands and creators are forged to the maximum benefit of communities.

By doing this, we aim to keep more money within communities, directing it towards creators who are integral to their ecosystem, rather than online advertising giants. That empowers more digital creators to build thriving, professional careers, eventually unleashing the world’s creativity.